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Customer stories

Real calls. Real numbers. Every figure dated and sourced.

Each story counts real calls from the call log and says when they were counted. We publish what went wrong as well as what worked, and we name a customer only when they agree. More stories follow as pilots finish.

Leads from the project's website form, each with its campaign, form, status and score. Sample data.

From real calls

What 2,739 real calls taught us.
Our numbers, with the date we counted them.

From our audit of calls to a travel company's Meta leads, 19 to 22 Sep 2026. We publish the misses too, because each one changed how the agent calls.

  • 2,739Real calls placed, 19 to 22 Sep 2026Calling audit, 23 Sep 2026
  • 993People called, 19 to 22 Sep 2026Calling audit, 23 Sep 2026
  • 39%Reached a humanCalling audit, 23 Sep 2026
  • 98Hot or warm among 387 people reachedCalling audit, 23 Sep 2026

What the numbers changed

Four things we got wrong.
And what each one changed.

  • 544 → 19

    Fourth and later attempts took 544 calls to reach 19 new people. Retries are now capped.

  • 226

    Calls that met a voicemail or call screener are now counted as no answer, not as talked.

  • 35% vs 18%

    Pick-up at 14:00 against 19:00. Calls now go out in the hours people answer.

  • 81

    Hang-ups straight after the opener. The opener now says who and why before asking anything.

Stories

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