Calling paid leads in India. Seven rules from 2,739 real calls.

The evidencePick-up was 35% at 14:00 and 18% at 19:00. Half of all calls went out at 18:00, the wrong hour to crowd.

What to doSpread calls across the hours that answer, inside your calling window.

The evidenceFourth and later attempts took 544 calls to reach 19 new people.

What to doCap automatic attempts at two, and stop the moment someone picks up.

The evidence226 calls marked as talked were voicemail greetings or call screeners, inflating pick-up by a third.

What to doCount machine greetings as no answer, and never schedule a callback for them.

The evidence81 people hung up right after an opener that asked “is now a good time?”.

What to doLead with who is calling and why, in one breath, then ask the first useful question.

The evidence222 people were called again by the qualifier after they had already had a conversation.

What to doOnce a lead has talked, hand them to a person or a closing call.

The evidence8% of itinerary emails bounced because the address on the form was wrong.

What to doWhen the agent will email something, have it read the address back.

The evidenceAbove roughly ten simultaneous conversations the voice provider billed a burst rate: a quarter of spend in the audit.

What to doPace the dialler instead of bursting a list in one go.